One thing we regularly do as art advisors is think about taste. We’re constantly looking at art and design and assessing it in many ways, most of which relate to taste. But what exactly is “good taste”? How do you know whether you have it, and can you get it if you don’t?

I’ve heard about SXSW in Austin, Texas for years and had a number of clients, friends, and role models speak or attend with rave reviews. Although “art advisor” is not part of the overall description, I’ve committed to continuing to invest in myself this year. When reviewing ways to do this, I zeroed in on SXSW, bought myself a ticket, and carved out 4 weekdays of my life to attend.

We shifted our social media strategy in January, somewhat by accident, and the results have been eye opening. Here’s a summary of what motivated the shift, how we execute, and the impact this has had on our business.