The Story Of The 1st Annual Cobble Hill Halloween Window Painting Day

 Kids at work.

Kids at work.

In my hometown outside New York City, there was an Annual Halloween Window Painting Contest that drove a lot of anticipation in my house. My mom marked the registration date in her planner, I sketched out designs in advance, and my grandparents spectated on event day. It was always cold, so we brought gallons of hot chocolate to share with fellow budding artists. To be honest, we weren’t event that into Halloween — just the concept of painting with The People in a relatively public forum. I’m SO proud that as a Brooklynite, mom, art-business owner and community volunteer, we recreated that experience yesterday at the 1st Annual Cobble Hill Halloween Window Painting Day.

Two things were different about our new Brooklyn tradition: 1) it’s not a contest, and 2) it’s free. No registration, no BYO-materials. Totally free. We wanted to make sure everyone could participate and that it was stress free for all. What this translated to was me getting my Mason Lane team on board with pitching this to confused retailers, buying a LOT of not-so-obvious supplies, creating graphics, hanging signs, posting on mom boards, announcing the rain delay (well, that was stressful), standing in the cold for hours on a Sunday, and dedicating HOURS to obsessing over all the details. And we all agreed: it could not have been more worth while.

Thanks to everyone who made the event exceed expectations. From the retailers to window cleaners, parents and kids: we did it!! Here are some photos from the event, and be sure to check out the full event evolution on the Highlights reel of our Instagram.