PROJECT BIG PROJECT: A TRIBECA LOFT RENOVATION

Project Big Project was notably special because our clients reached out to us mid-gut-renovation excited to chat about art. With hardhats in tow and oddly detailed renderings to reference, we identified the priority walls in this Tribeca loft AND determined the size art appropriate for each wall. There was one giant wall, a few mid-sized ones, and large windows windows facing north, south, east and west. Hello views! 

THE CHALLENGES:

1) Get art for XL wall into this 11th floor apartment with no freight elevator and a tight stairwell. 

2) Get art that wouldn't takeaway from the view OR get damaged by the blasting natural light. 

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THE SOLUTION:

For the XL entry wall, we found two colorful Anish Kapoor "paper sculptures" that held the wall together nicely and worked well with the column that divided the walking space. For the formal living space we selected a hallmark Paul Jenkins canvas and for the den, a more playful Raymond Hendler. In the powder room, we did a structured gallery wall with pictures of places important to the couple (the husband's idea!) and a refurbished historic drawing of the landmarked building they were living in. We hung works on paper away from direct sunlight and created an overall scheme of diverse media, established and emerging artists, and colorful pieces that set the tone for each space in the loft.