Since beginning to work with Mason Lane in October, I've started to get why art matters. It's not that I didn't get it beforehand, but I hadn't really thought about it. I have a finance background, love design, and swoon over pretty homes... but I've always gone for a quick fix on the wall thinking that paying any extra money or attention made no marginal difference. After 4 months with this team, I'm a convert! Here's what I've learned about why art matters:
Last week we got 15 impressive artworks into our client's East Village apartment on approval. This means that we sent pieces the client was seriously interested in buying into her space to see them on the walls. NO ONE dislikes this service; seeing options that make your space better and picking favorites is objectively fun. BUT the results are always surprising. Here are the winners and rejects from last week's session:
Project Hey Hey NJ is a major house project of our summer and progress is happening. Here's the story: Nice couple with cute baby moved to this quaint yet expansive NJ home one year ago…
Art ranges in price from $0 to hundreds of millions of dollars, and a common misconception is that it's totally subjective. YES, it is, but so is food, fashion, music, and many other things in life and there's still a general consensus on what's good quality and what's not. Art is no different, except that in general, people are less confident assessing it because they're not nearly as exposed to art as they are to food, fashion and music.
Summer is NOT slower as it turns out...
Raise your hand if you saw our announcement on Barnaby Lane x Mason Lane. And raise your hand if you were excited and confused. WELL, curious enthused fans, I'm happy provide some clarity on how this happened, WHY it's a big dealio and how it benefits people near and far.
Recently I publicly stated (on Instagram) that I hate computer problems and hired a "tech consultant" to make them go away. Well, I am pleased to report that IT WORKED. Our Techie not only fixed my computer problems…
We are sailing right into June! Here's all the greatness that happened in May:
Some of you may have been following my couch saga of the past 3 months (I think? Anyone?). Basically my amazing designer friends James and Fanny VERY KINDLY gave me solicited feedback on my kitchen/living space because it didn't feel right to me. In short…
Does anyone remember me blasting this sunset pic on Instagram circa 2016, then again 3 months ago, then again last month at least 8 times? WELL, loyal followers, the latest update is that IT HAS FOUND ITS HOME! And it's one of our favorite recent installs... here's the story:
End of one month/beginning of a new one means positivity time! See below why this month was awesome. :)
Our biz is about matchmaking people with art. And the more art we know about, the better we can matchmake. BUT importantly, I'm picky about what I recommend to clients... I'm hired for my taste, so I have to like an artist's work before even pitching it to a client, and sometimes it takes a lot of looking before finding pieces I like. Here are three new artists I've recently discovered and like. Their work is going right smack into our newly organized database (woot woot!) and you mayyyy see some on a big brick Soho loft wall very soon.
A lot of people are into photography. It's affordable (relative to unique pieces like paintings), relatable (who hasn't taken pics?), and prolific (since it can be re-printed). But beyond consciously or subconsciously recognizing these facts, many people's knowledge of the field is limited. And commonly, despite their declared interest in it, they don't reallllly want to pay a lot of money to buy a photograph vs a painting. ("Because it's a photo, and I could have just taken that myself...") There's no shame in this hesitation/reasoning, and I've heard it 100 times. But here are a few fun facts to note when declaring yourself a photo fan, and particularly when buying photography:
I like to end the month on a positive note so here are 5 of the BEST reasons why March has been awesome.
1. Art fairs took over our lives: So many fairs, so little time. Click to read more!
When meeting people for the first time, I sense they think I'm a smidge cooler upon learning that I know up and coming artists. I may be wrong, and for those who think so, feel free to stop reading. If you are in the camp of "WOW, SO DO YOU KNOW A LOT OF EMERGING ARTISTS!???", then I hereby dedicate this post to you.
Recently I've been hoping around art fairs, touring clients and designers, and blasting pics on Instagram (thanks for the content, New York Art Week!). Since, I went to bed at 8 pm last night, I'm feeling like I can do anything and the first item on my list is writing a blog post on the point of it all.
Art fairs are a bunch of galleries, each with their own booths, exhibiting art that's for sale. The booths are all gathered in a given location (like an incredibly expensive tent, or the Park Avenue Armory) for about five days. Visitors come to the fair to browse and buy, and those visitors include professionals in the industry and your average culturally curious urbanite.
On Friday, we sent out an email all about our trade program, with a bonus related reminder that our class for designers is next week. If you didn’t get it, sign up here and either way, the play-by-play below shows you, the designer, how we actually help you finish a project and increase your revenue. If you’re not an interior designer, fear not: we work just as frequently with clients directly and this blog post in particular may be more amusing for you.
We're working with a few clients who are super stylish in life and kind of sort of in their home; they live in GREAT apartments/houses but there's something unsatisfying about each of their spaces. Yes, their walls need some love and a home without art has no soul blah blah, but realistically, putting something on the walls is not the total answer... Click to learn the answer!
"We've never really bought 'real art' before, but we have this piece we picked up on our honeymoon....then my mom gave us this piece from her house...." -- 98% of our new clients.
Accordingly, were breaking down a few tips for when you want "real" art:
We work with interior designers ALL THE TIME sourcing art for their clients. The challenge they all have in common? Assessing art quality and price.
Fear not, Designers. This week we are QUITE excited to officially launch Mason Lane Partners -- a designer driven program through which you can simply and quickly get vetted art, with talking points, for your clients.