Buying art it tough. DUH that’s why we have a business. And the main reason WHY it’s tough? THERE ARE TOO MANY OPTIONS. It’s like trying to order on Seamless Web — option overload. One simple way to break it down, and focus on art that’s best suited to your interests (whether you’re buying, looking, sourcing for someone else) is to break it down by market: PRIMARY MARKET and SECONDARY MARKET. Here’s a tutorial:
1. The Mason Lane Shop is LIVE.
Fun emerging art, under $2k, available for a limited time.
The big Spring Auctions are coming up in NY and at our recent team meeting, said team had some questions. And I had answers that we were all surprised to learn, and I hadn’t previously shared. I spent a few years at Christie’s, went to Sotheby’s institute (which provides a useful window into auction house life) and dealt with the major houses through other jobs, so the way these auctions work is ingrained in me. Here’s how they relate to you, budding and curious art fan:
Clearly everyone and their mother is publishing and swooning over gift guides this time of year. These are fun for the first few minutes and then they’re not when you realize you’re bombarded with 100 things to buy for everyone everywhere. As a general rule, I value experience over materials (which is why we make the experience of making your space more complete so enriching). And bonus point: science agrees; having meaningful experiences with people proves to lead to greater happiness, more memories, and less clutter. On that note, here’s our short and sweet Experience Gift Guide of 2018.
Click here to learn why September was awesome!
Our current projects go through many phases from initial site visits to final installs, and it's rare that we're doing a lot of installs all at once. BUT, that moment has come lots of installs for 3 projects are happening simultaneously. Funnily enough, art installers are ALSO having a moment and my go-tos are all booked/having babies/not available, so this is a new juggle. Not all current installs are necessarily the FINAL situation, but seeing this kind of progress is objectively exciting. Here are the updates:
Last week we got 15 impressive artworks into our client's East Village apartment on approval. This means that we sent pieces the client was seriously interested in buying into her space to see them on the walls. NO ONE dislikes this service; seeing options that make your space better and picking favorites is objectively fun. BUT the results are always surprising. Here are the winners and rejects from last week's session:
Project Hey Hey NJ is a major house project of our summer and progress is happening. Here's the story: Nice couple with cute baby moved to this quaint yet expansive NJ home one year ago…
Summer is NOT slower as it turns out...
Raise your hand if you saw our announcement on Barnaby Lane x Mason Lane. And raise your hand if you were excited and confused. WELL, curious enthused fans, I'm happy provide some clarity on how this happened, WHY it's a big dealio and how it benefits people near and far.
The New York gallery scene is one of the best in the world, but it's also SUPER intimidating; there are so many options that aren't always apparent or welcoming, and figuring out a route that's family friendly (i.e. near some snacks) is so tricky. I'm into art and efficiency, and as a mama I'm always all about family-friendly anything. SO, I wanted to share some ways to approach the New York gallery scene and have your kids enjoy the ride with you.
We pride ourselves on making the process of working together seamless, fulfilling and totally transparent. And most people don't know what's it's like working with an art advisor. SO, we outline all the steps for our clients in our proposals and contracts. Our latest addition to those documents is "WHAT TO EXPECT". We've shared it here for your viewing pleasure.
Goals: Our goal in every project is to find better pieces than you'd find on your own, and in a more time and cost efficient way. Plus, we make the process more fulfilling by keeping it informative and enjoyable so you’re confident about your purchases. Topics like pricing, quality, framing, resources, and design-related tidbits are always addressed.
Presentation: Our presentations with clients typically take 45 minutes, and having all decision-makers present is advised but not necessary. We do this in your home, office or another convenient location. Doing this in person is important so we can explain our recommendations then hear and see what’s resonating with you.
Viewings: We prefer to accompany you to viewings for a few reasons: first, to make sure you get the most out of the experience by ensuring the gallerist, artist, etc. provide supplementary details about the artwork, artist, materials, gallery, art market etc. that help you really “get” the work and learn something. Second, because during a viewing, we’ll likely see more than just the targeted piece -- either pieces we ask the gallery to show you or others that happen to be on exhibit, and a conversation about how those would work within your space, taste, and budget is often warranted.
Installations: During installations, we bring our installer to make sure the hardware on the back of the art is right, or change it if needed. This involves a drill and is not a DIY project. In general, we avoid wires because art rarely stays level on a wire, and/or it will lean off the wall at an awkward angle. D-rings and cleats end up being more stable. Next, we advise on precisely where to hang the piece so it looks right relative to everything else in the room. Importantly, walls are rarely level so positioning the art properly is not always obvious to the untrained eye.
Service: We’re obsessed with giving top notch customer service. Feel free to contact us anytime by phone, email or text. Please note that we sometimes work late, feel inspired at strange hours, and are juggling work and family so don’t be confused if you get emails from us at odd hours. Feel free to respond in the morning.
AND finally, it's worth repeating: every project is different, and everyone in life is busy. We tweak our process accordingly to make you happy, keeping in mind that end goal of getting pieces that you love into your space.
Recently I publicly stated (on Instagram) that I hate computer problems and hired a "tech consultant" to make them go away. Well, I am pleased to report that IT WORKED. Our Techie not only fixed my computer problems…
Today, we're meeting Jill Nathanson, a contemporary painter whose work feels summery and uplifting, and stands out from your typical pretty abstracts. Her solo show at a New York gallery just opened, so find out what you need to know about the hows and whys of her work.
We are sailing right into June! Here's all the greatness that happened in May:
Does anyone remember me blasting this sunset pic on Instagram circa 2016, then again 3 months ago, then again last month at least 8 times? WELL, loyal followers, the latest update is that IT HAS FOUND ITS HOME! And it's one of our favorite recent installs... here's the story:
End of one month/beginning of a new one means positivity time! See below why this month was awesome. :)
Our biz is about matchmaking people with art. And the more art we know about, the better we can matchmake. BUT importantly, I'm picky about what I recommend to clients... I'm hired for my taste, so I have to like an artist's work before even pitching it to a client, and sometimes it takes a lot of looking before finding pieces I like. Here are three new artists I've recently discovered and like. Their work is going right smack into our newly organized database (woot woot!) and you mayyyy see some on a big brick Soho loft wall very soon.
I like to end the month on a positive note so here are 5 of the BEST reasons why March has been awesome.
1. Art fairs took over our lives: So many fairs, so little time. Click to read more!